Teaching Media Chapter 3


The ASSURE Model

            The ASSURE model – a procedural guide for planning and conducting instruction that incorporates media and technology –assumes that training or instruction is required. A full-blown process of instructional development would begin with a needs assesment to determine whether instruction is the appropriate solution to a performance problem.
            The ASSURE model focuses on planning surrounding the actual classroom use of media and technology. It is a less ambitious than models of instructional development, which are intended to guide the entire process of designing instructional systems. Such models include the procedures of the ASSURE model and product design, prototype tryout, system implementation, and the like.

  • ·        Analyze Learner

The first step in planning is to identify the learners. Your learners’ may be for example students, trainees, or members of an organization such as a Sunday school civic club, youth group or fratemal organization, You must know your students to select the best medium to meet the objectives. The audience can be analyzed in terms of.
1.      General characteristics,
2.      Spesific entry competencies (knowledge, skills, and attitudes about the topic),
3.      Learning style
-          Perceptual Preferences and Strengths.
-          Information Processing Habits.
-          Motivatinal Factors.
-          Physiological Factors.

  • ·        State Objectives

The next step is to state the objective as specially as possible. The objectives may be derived from a course syllabus, stated in a textbook, taken from a curriculum guide, or developed by the insructor. They should be stated in terms of what the learner will be able to do as a result of instruction. The conditions under which the student or trainee is going to perform and the degree of acceptable performance should be included.
1.      The ABCDs of Well-Stated Objectives
-          Audience.
-          Behavior.
-          Conditions.
-          Degree.
2.      Classification of Objectives
3.      Objectives and Individual Differences

  • ·        Select Methods, Media, and Materials

Once you have identified your audience and stated your objectives, you have established the beginning points (audiences present knowledge, skills, and attitudes) and ending points (objectives) of instruction. Your task now is to build a bridge between these two points by choosing appropiate methods, technology, and media formats, then, deciding on materials to implement these choices. There are three options:
1.      Select available materials,
2.      Modify existing materials,
3.      Design new materials.

  • ·        Utilize Media and Materials

Having either selected, modified or designed your materials, you then must pan now the media, materials, and technology will be used to implement your methodology will be used to implement your methods. First, preview the materials and practice the implementation. Next, prepare the class and ready the necessary equipment and facilities. Then conduct the instruction using the utilization technique described in this and later chapters.
Students may use the media and materials individually, as in self-instruction, or in small groups, as in cooperative learning. They may use printed materials, such as workbooks, or computer-based technology, such as the Internet.
1.      Preview the Materials
2.      Prepare the Materials
3.      Prepare the Environment
4.      Prepare the Learners
5.      Provide the Learning Experience

  • ·        Require Learner Participation

To be effective instruction should require active mental engagement by learners. There should be activities that allow learners to practice the knowledge or skills and to receive feedback on the appropriateness of their efrots before being formally assessed.
Practice may involve student self checks computer assisted instruction. Internet activities,  or group games. Feedback may be provided by the teacher, a computer, other students or self-evaluation.

  • ·        Evaluate and Revise

After istruction, it is necessary to evaluate its impact and effectiveness and to assess student learning. To get the total picture, you must evaluate the entire instructional process. Did the learners meet the objectives? Did the methods, media, and technology assist the trainees in teaching the objectives? Could all students use the materials properly?
Wherever there are discreoancies between what you intended and what you attained, you will want to revise the plan for the next time.
1.      Assesment of Learner Achievement
2.      Evaluation of Methods and Media
3.      Revision


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